As of 30 August 2022, Australia, Singapore, and Taiwan consumers were the first in line to receive Google’s new program to prohibit advertisers from to showing financial service advertisements, without first being verified.

The program, which first launched in the UK in June 2021, will require all financial service advertisers to obtain G2 verification to ensure that the advertiser is adequately licensed by ASIC, or alternatively, are exempt from holding a specific licence.

The verification process, which does not apply to government entities with .gov.au domains or intergovernmental organisations, will however apply to advertisers who do not actively promote financial services but who seek to target users who appear to be seeking financial services.

Although perhaps not completely fool proof, Google’s Ad Safety Report of 2021 indicated that Google managed to block in excess of 50 million advertisements in the UK for violating financial safety policies.

In marketing we trust, perhaps.

*Disclaimer: This is intended as general information only and not to be construed as legal advice. The above information is subject to changes over time. You should always seek professional advice beforetaking any course of action.*